Amazon

Amazon A+ Content Image Specs & Ideas (2026)

A module-by-module reference for Amazon A+ Content image specs — exact dimensions, file rules, and layout ideas that actually convert.

HHedaAI Team 5 min read

If you want your listing to look like a brand instead of a commodity, A+ Content is the lever — but only if your modules are built to the exact Amazon A+ Content image specs. Upload an image at the wrong pixel size and Amazon crops it, stretches it, or pads it with ugly gaps. This guide gives you a module-by-module size reference plus the layout ideas that actually move conversion.

We'll cover the file rules that apply everywhere, the exact dimensions per module, the difference between Basic and Brand Story, and how to design modules that read clearly on a phone.

A+ Content image rules that apply everywhere

Before the per-module sizes, a handful of rules apply to every image you upload:

  • Format: PNG or JPEG (TIFF and BMP are not accepted)
  • File size: under 5 MB per image
  • Color mode: sRGB (designing in CMYK shifts your colors on the live page)
  • Text is allowed: unlike your main listing image, A+ modules can carry text, logos, graphics, and lifestyle scenes
  • Design at the exact module size: Amazon does not resize gracefully — match the pixel dimensions and your image renders crisp

The single biggest mistake sellers make is treating A+ images like main images. They're the opposite. The main image must be a clean white-background photo with no text; A+ modules are your branded canvas where text, infographics, and lifestyle context are not just allowed — they're the whole point.

A+ Content module size reference table

A+ Content is built from modules, and each module has its own image slots at fixed dimensions. Here are the standard Basic A+ modules and the pixel sizes to design against:

Module Image dimensions (px) Best used for
Standard image header with text 970 x 600 Hero banner, brand intro
Standard image & dark/light text overlay 970 x 300 Full-width lifestyle banner
Standard single image, right/left with text 300 x 300 Feature card with copy
Standard four image & text 220 x 220 (each) Four key benefits in a row
Standard three image & text 300 x 300 (each) Three-step or three-feature row
Standard single image & sidebar 300 x 400 main, 135 x 135 thumbs Detail shot plus supporting thumbnails
Standard image & light text overlay 970 x 300 Banner with short headline
Standard comparison chart 150 x 300 (each) Product-vs-product grid
Standard company logo 600 x 180 Brand logo strip
Standard tech specs (single table) text only Dimensions, materials, certifications

A few practical notes:

  • The comparison chart holds up to six products with a 150 x 300 px image per column. It's one of the highest-converting modules because it answers "which one should I buy?" right on the page.
  • The four-image module uses small 220 x 220 px tiles, so any text baked into those images must be short — one benefit per tile.
  • Module sizes do get revised. Always confirm against the live recommended size shown in Seller Central when you place the module.

Brand Story uses different specs

Brand Story is a separate, carousel-style module that sits at the top of your A+ section and can be shared across all your listings. It uses its own dimensions, larger than most Basic modules:

Brand Story slot Image dimensions (px)
Background image 1464 x 625
Brand logo 600 x 180
ASIN store card / "Q&A" tiles 362 x 453

Because Brand Story is a horizontal carousel, design every card as a self-contained scene — a shopper might land on card three first. Keep your logo and brand color consistent across cards so the carousel reads as one story, not three unrelated images.

High-converting A+ layout ideas

Specs get you compliant; layout gets you the sale. The modules that consistently lift conversion follow a simple narrative arc down the page:

1. Lead with a lifestyle hero

Open with a 970 x 600 px image header showing the product in its real context of use, with a short brand headline. This is the first thing a shopper sees after your bullets, so it should answer "is this for someone like me?" instantly.

2. Stack three or four benefit cards

Use a three- or four-image module to call out your top benefits — one icon-led scene per tile, one short line of text. Resist the urge to cram. The number of images and modules you use should map to a clear story, not fill space.

3. Show scale and detail

Shoppers can't hold your product, so a 300 x 400 px detail module with supporting thumbnails removes doubt about size, material, and finish. This is where returns get prevented.

4. Close with a comparison chart

If you sell more than one variant or size, a comparison module turns "which one?" hesitation into a confident click. It's also where you can honestly position against the category without naming competitors.

Design for the phone first

The majority of Amazon traffic is mobile, and A+ modules reflow on small screens. Text that looks fine on your desktop mockup can become unreadable on a phone. Keep on-image text large, high-contrast, and minimal — if a benefit needs a paragraph, put it in the module's text field, not baked into the image.

How HedaAI produces your A+ banners

Building ten module images at ten different pixel sizes is the slow part — and where most sellers either skip A+ entirely or ship something that looks DIY. HedaAI is built to remove that step. Upload your existing product photos (one is enough; multiple angles give better results) and it generates a full set of 12 professional e-commerce images — 8 main and gallery images plus 4 A+ banner images — along with listing copy, in minutes and with no photo studio.

It's strongest exactly where A+ Content lives: clean lifestyle scenes and infographic-style banners that keep your product's true shape, color, and labels. Pricing is $1.50 per product, and new accounts get $3 in free credits — about two products free — so you can test it on a real listing before paying. A free run gives you a watermarked preview; your first payment removes watermarks and unlocks 2K HD downloads ready to drop straight into your A+ modules.

You can browse real before-and-after examples to see the banner quality, or check simple per-product pricing before you run your first listing. It pairs naturally with the rest of your Amazon listing workflow.

The takeaway

A+ Content rewards two things: technical precision and a clear story. Design each module at its exact pixel size — 970 x 600 for the hero, 970 x 300 for banners, 1464 x 625 for Brand Story backgrounds — keep files under 5 MB in sRGB, and make every image legible on a phone. Then lead with lifestyle, stack your benefits, prove scale, and close with comparison. Whether you build the banners yourself or generate them, A+ done right is one of the cheapest conversion lifts on the platform.

Frequently asked questions

What are the Amazon A+ Content image specs?
A+ images are PNG or JPEG under 5 MB. Common module sizes include 970x600 px standard image headers, 970x300 px banners, 300x300 px image-and-text cards, and 150x300 px four-image highlights. Always check the live module for its exact pixel size.
What size is the A+ Content full-width banner?
The standard full-width image header module is 970x600 px. The standard company logo is 600x180 px, and full-width banners in some modules render at 970x300 px. Brand Story modules use their own larger sizes.
Can A+ Content images have text on them?
Yes. Unlike your main listing image, A+ modules allow text, logos, graphics, and lifestyle scenes. Keep text large and legible because most shoppers view A+ Content on a phone.
What file format and size limit does A+ Content use?
Upload PNG or JPEG files under 5 MB each. Use sRGB color and design at the exact module pixel dimensions so Amazon does not crop or stretch your image.
Is A+ Content free on Amazon?
Basic A+ Content is free for brand-registered sellers and vendors. It does not change your product price; it only adds rich image-and-text modules below your bullet points to lift conversion.
H

HedaAI Team

Product & Ecommerce Team

The HedaAI team helps online sellers create professional product images with AI. We write about ecommerce photography, listing optimization, and selling on Amazon, Shopify and eBay.